About us

DARRELS is a Nigeria  brand of fashion goods, that appeals to vibrant millennials who desires freedom of expression in a reflection of the 21st century.

i. VISION & PURPOSE

INNOVATIVE,INSPIRATION. Our vision is to lead the high-end streetwears in the fashion E-commerce market globally. Our aim is to maintain the integrity and vitality of DARRELS,  beyond clothing while we continue to develop a business which consistently remains relevant to everchanging trend in the industry and audiences taste.

ii. MISSION

We will build a reputation for ‘OFF CENTRE’ textile in the industry, DARRELS will consistently deliver very strong profitable growth and grow through organic and alliance means which will be driven by our relentless focus on our designs and audience we serve.

iii. TARGET AUDIENCE & FOCUS

Our Holy Grail are to make the “fashion icons & celebrities to drip” Basically our demographics are for “fifteen to forty-nine yrs old “Our focus is to create global pieces beyond clothing that exceed expectation, class and comfort by providing quality products and making a difference through the team to stay ahead of the fashion trend worldwide.

iv. STRATEGY(EXECUTION PLAN & APPROACH)

DARRELS is building a creative and diverse global team that will impact positively towards DARRELS to keep our core-values intact. The team will advertise and promotes every of our collections through social media platform, billboard streams and our website in different destinations globally with our quality products.

v. THE FUTURE (SHORT TERM GOAL)

DARRELS  want to accomplish being on the African fashion billboard within 6months to 1 year).

vi. (LONG TERM GOALS)

DARRELS  will define design as a lifestyle.